Sales and Marketing Professional

Hours: 250 / Access Length: 12 Months / Delivery: Online, Self-Paced
Retail Price: $2,169.00

Course Overview:

This coursed is designed to prepare you to successfully working in the sales and marketing industry. Topics will include sales strategies and best practices, marketing strategies and best practices, understanding the customer, producing, marketing, and sales off goods and services, and the global marketplace.

Curriculum Developer Biography:

Willow Nolland is an expert in education and eLearning, with more than ten years of experience in curriculum development and instructional design. She has worked in higher education for over twelve years, and has developed numerous courses and has been involved in curriculum development across disciplines. She has experience with academic program development and coordination, curriculum development, student learning outcomes, educational partnerships, and student development. In addition, she has developed and administered professional development programs for various groups, including teachers, counselors, healthcare workers and members of private industry. She is a certified Quality Matters Reviewer and has taken graduate courses in online course development. She designs and teaches online courses at the college level and is proficient in a variety of course management systems. She has helped educators redesign their courses to transition them from a face-to-face format to an online format, and has provided course editing assistance to others. As a freelance instructional designer and curriculum developer, her projects have included course editing and redesign of online continuing education courses for nurses, CEU curriculum development for healthcare workers and teachers, and course review and editing for various colleges and universities.

Course Outline:

Lesson 1: Initiating the Marketing Process

This lesson will focus on the following topics:

  • Creating Customer Relationships through Marketing
  • Developing Successful Organizational and Marketing Strategies
Lesson 2: Understanding the Market Environment

This lesson will focus on the following topics:

  • Scanning the Marketing Environment
  • Ethical and Social Responsibility in Marketing
Lesson 3: Understanding Buyers

This lesson will focus on the following topics:

  • Understanding Consumer Behavior
Lesson 4: Marketing Strategies

This lesson will focus on the following topics:

  • Marketing Research: From Customer Insights to Action
  • Market Segmentation, Targeting, and Positioning
Lesson 5: Pricing Strategies

This lesson will focus on the following topics:

  • Building Price Foundation
  • Arriving at the Final Price
Lesson 6: Marketing Channels

This lesson will focus on the following topics:

  • Developing New Products and Services
  • Managing Successful Products, Services, and Brands
  • Services Marketing
Lesson 7: Customer Engagement

This lesson will focus on the following topics:

  • Understanding Organizations as Customers
  • Understanding and Reaching Global Customers and Markets
Lesson 8: Advertising and Promotion

This lesson will focus on the following topics:

  • Managing Marketing Channels and Supply Chains
  • Retailing and Wholesaling
  • Integrated Marketing Communications and Direct Marketing
  • Advertising, Sales, and Public Relations
Lesson 9: Extending Marketing

This lesson will focus on the following topics:

  • Using Social Media to Connect with Customers
  • Personal Selling and Sales Management
  • Implementing Interactive and Multichannel Marketing
  • Pulling it All Together: The Strategic Marketing Process

All necessary materials are included.


System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended.

Hardware Requirements:
  • Minimum Pentium 400 Mhz CPU or G3 Macintosh. 1 GHz or greater CPU recommended.
  • 256MB RAM minimum. 1 GB RAM recommended.
  • 800x600 video resolution minimum. 1025x768 recommended.
  • Speakers/Headphones to listen to Dialogue steaming audio sessions.
  • A microphone to speak in Dialogue streaming audio sessions.
Operating System Requirements:
  • Windows Vista, 7, 8, 8.1, 9, 10
  • Mac OSX 10 or higher.
  • OpenSUSE Linux 9.2 or higher.
Web Browser Requirements:
  • Google Chrome is recommended.
  • Firefox 13.x or greater.
  • Internet Explorer 6.x or greater.
  • Safari 3.2.2 or greater.
Software Requirements:
  • Adobe Flash Player 6 or greater.
  • Oracle Java 7 or greater.
  • Adobe Reader 7 or greater.
Web Browser Settings:
  • Accept Cookies
  • Disable Pop-up Blocker.


**Outlines are subject to change, as courses and materials are updated.**